The Speedos brand has a bad rep. We all cringe when we think of those skimpy little bathing suits on men who clearly should not be wearing them, but Speedos can actually look really good, assuming you're an Olympic swimmer or toned model.

At the Speedo fashion show and the Fatskin3 Racing System launch in London on Wednesday, athletes Christian Vom Lehn, Fabio Scozzoli and Rafa Munoz sported these skin-tight swim attire along with other Olympic swimmers and shirtless models.

The event was spectacular -- men with rippling pectorals performed stunning feats of strength, and the rest stood in place, showing off their bods. That's what we call a perfect day in London.