Pest Control Marketing: Top 20 Pest Control Marketing Ideas
With Q4 of 2022 about to begin, now is the perfect time to try some new pest control marketing ideas to grow your pest control business. If you’ve been wondering how to get more pest control leads, we’ve got a ton of things you can try—and it all begins with your pest control website design.
It’s important to try a variety of things when it comes to pest control ads. Why? Because every pest control business needs pest control leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new pest control leads, it becomes impossible to grow your pest control business.
But, if you create a system that attracts new customers and delivers new pest control leads to your business like clockwork, that’s a recipe for:
- More high-paying pest control jobs
- Increased revenue for you and your crew
- A dependable way to grow your pest control business
We know why pest control businesses need to generate pest control leads, but how can you do it affordably and efficiently? The answer is: good pest control advertising with good pest control website design. If you’ve ever wondered how to get more pest control leads, follow the steps below—and consider working with a pest control marketing agency to grow your pest control business!
1. Get More Pest Control Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your pest control business
- Read about the pest control services you provide
- See your service area
- Get in touch with you about pest control appointments
- Become a quality pest control lead for your business
Without a pest control website and professional pest control website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Pest control marketing companies can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top pest control marketing ideas that’s been proven time and again to generate quality pest control leads and grow your pest control business. So, if you’ve been wondering how to get more pest control leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in pest control leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local pest control.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with pest control lead generation. Pest control marketing companies can also set you up with a professional pest control website design and share other pest control marketing ideas.
3. Always Use Local SEO to Generate Pest Control Leads
Search engine optimization (SEO for pest control) is still king in pest control digital marketing, which is why SEO for pest control companies is so popular. Pest control SEO services is what moves your pest control business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for pest control alone can generate the majority of your pest control leads (but we still recommend reading the rest of these pest control marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a pest control marketing agency and let an expert in SEO for pest control companies get you up and running.
4. Use Google’s Local Service Ads to Get More Pest Control Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for pest controls, at least 7 of them will click one of those ads and turn into a pest control lead.
How much more money would you make per month with 7 more pest control contracts? For an extra boost, consider investing in pest control digital marketing, then use pest control SEO services and a professional pest control website design to hook your potential customers.
5. How to Get More Pest Control Leads Through Strategic Alliances
Another smart way to generate pest control leads is to partner up with other home service providers in your area. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of pest control leads. In the end, this kind of combined marketing can help grow your pest control business since you’re both working to generate new pest control leads.
6. Get More Pest Control Leads Through Facebook + Instagram
Still wondering how to get more pest control leads? Pest control ads on Facebook and Instagram can be a cost-effective method for pest control advertising, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal pest control customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need pest control in the future. If you’ve been wanting to try social media as part of your pest control advertising, this is definitely one of the pest control marketing ideas worth trying.
Paired with SEO for pest control and professional pest control website design, this is a powerful way to grow your pest control business. Pest control marketing companies can get you set up.
7. Create a Pest Control Facebook Group
Having a dedicated Facebook business page for your pest control business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into pest control leads and help grow your pest control business.
8. Content Marketing = Pest Control Marketing
Creating content for your ideal customers is a great way to get more pest control leads. Consider writing blog posts and articles that you can post on your pest control website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- DIY Pest Control vs. Hiring A Professional
- 4 Most Common Pests in Apartments
- Is Pest Control Harmful to Plants?
As you write these articles, plug your pest control services. Suggest that readers use a pest control provider they can trust to do the job correctly the first time, and—if you’re affiliated with any particular pest control brands—talk them up!
9. Create Helpful YouTube Videos
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful pest control videos. The videos can document your day-to-day activities, follow a job from start to finish, or demonstrate DIY pest control solutions. These videos will build your credibility as a pest control provider and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your pest control website so they can learn more.
10. Email Marketing = Pest Control Marketing, Too!
Email marketing is one of the oldest forms of pest control advertising, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your pest control business, you’ll make (on average) a $40 return on your investment.
Because most pest control businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready pest control leads and spend 33% less money on making sales.
11. How to Get More Pest Control Leads at Trade Shows
Attending trade shows should be high on your list of pest control marketing ideas. They not only provide plenty of solutions for how to get more pest control leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your pest control business.
12. Get Pest Control Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other home service providers in your area—they’re likely to send more pest control leads your way!
13. Give Telemarketing a Chance to Generate Pest Control Leads
Though telemarketing was once a good channel for pest control lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential pest control customers.
While this is a viable solution for pest control advertising, it would be wise to evaluate how the cost compares to other pest control marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
14. Reputation Management Affects Your Pest Control Business
Did you know 85% of people search online to find local pest control? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your pest control services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business’s name and phone number.
Online, list your pest control business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more pest control leads.
15. Ad Retargeting Is a Fresh Pest Control Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your pest control business.
Retargeting is a great way to keep your pest control business and pest control website in front of potential customers who have already shown interest by visiting your website. This is one pest control marketing idea well worth trying, especially if you’re already getting good traffic to your pest control website. Throw in some SEO for pest control for an extra visibility boost!
16. Make Your Pest Control Ads Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your pest control marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your pest control marketing!
If you’re not sure where to start, take a look at how your competitors are generating pest control leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Industry expertise
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
17. Increase Referrals to Get More Pest Control Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your pest control business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the pest control marketing ideas you shouldn’t pass up.
18. Send Out Direct Mailers to Get More Pest Control Leads
Here’s another pest control advertising idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for pest control leads from other sources to determine if this is a viable solution for you.
19. Canvass the Area to Generate Pest Control Leads
Canvassing an area to generate pest control leads might seem like an old-school marketing tactic, but it can still be effective in pest control marketing. After all, consumers are more likely to work with you when they can put a face to your business.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a new pest control lead!
20. Don’t Pay for Pest Control Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your pest control business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your pest control website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your pest control business is using pest control digital marketing services. Combined, SEO for pest control and professional pest control website design can increase your online visibility and win you more pest control leads.
Sign Up With Townsquare Interactive to Maximize Your Pest Control Marketing Budget
Website design isn’t the only element of an effective pest control marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate pest control leads using the steps above.
Adding other elements to your marketing campaign, such as search engine optimization for pest control companies and reputation monitoring, can strengthen your pest control marketing campaign and help you to generate more pest control leads.
The team at Townsquare Interactive specializes in creating pest control marketing campaigns and pest control website designs that generate pest control leads for businesses across the country. All of our pest control website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your pest control marketing campaign to the next level.
Click the button below to learn more about our pest control marketing agency and how to grow your pest control business.