Personal Injury Marketing: Top 19 Marketing Ideas to Get More Personal Injury Lawyer Leads
As we begin a new quarter here in 2023, now is the perfect time to try some new personal injury marketing ideas. If you’ve been wondering where to get personal injury lawyer leads, we’ve got a ton of things you can try—and it all begins with your personal injury lawyer website design.
It’s important to try a variety of things when it comes to personal injury attorney marketing. Why? Because every personal injury lawyer needs personal injury lawyer leads to survive—no matter your location, specialty or how long you’ve been serving your community. Without a good flow of new personal injury lawyer leads, bringing in new clients and making money become impossible.
But, if you create a system that attracts new clients and delivers new personal injury lawyer leads to your law firm like clockwork, that’s a recipe for:
- More high-paying personal injury cases
- Increased revenue for you and your partners
- Growth of your personal injury law firm
We know why personal injury lawyers need to generate personal injury lawyer leads, but how can you do it affordably and efficiently? The answer is: professional personal injury lawyer website design and SEO for personal injury lawyers. If you’ve ever wondered how to get personal injury lawyer leads or where to get personal injury lawyer leads, follow the steps below to turn your law firm into a personal injury lawyer lead generation machine.
1. Get More Personal Injury Lawyer Leads With Professional Personal Injury Lawyer Website Design
If you don’t yet have a website (or if it isn’t a professional personal injury lawyer website design), one of the best things you can do for your personal injury law firm is to create one. A personal injury lawyer website acts as your personal injury law firm’s online office—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your personal injury practice
- Read about the personal injury services you provide
- See your service area
- Get in touch with you about personal injury services
- Become a quality personal injury lead for your law firm
Without a good personal injury lawyer website design, how are your potential clients going to find your personal injury law firm on Google? How will they know where to contact you? They won’t.
Without a website, your personal injury law firm might as well not exist at all.
2. Send Out Direct Mailers to Get More Personal Injury Lawyer Leads
Here’s another personal injury marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for personal injury lawyer leads from other sources to determine if this is a viable solution for you.
Added to professional personal injury lawyer website design and personal injury lawyer SEO, direct mail advertising could be a viable method of generating personal injury lawyer leads.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one personal injury attorney marketing idea that’s been proven time and again to generate quality personal injury lawyer leads. So, if you’ve been wondering how to get personal injury lawyer leads or where to get personal injury lawyer leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in all kinds of personal injury lawyer leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, personal injury lawyers make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local personal injury lawyers.
- Visitors who come to your website via PPC or SEM are 50% more likely to become a client.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with personal injury lawyer lead generation. We can also set you up with personal injury lawyer website design and share other ideas for personal injury attorney marketing.
4. Always Use Personal Injury Lawyer SEO for Personal Injury Lawyer Lead Generation
Search engine optimization (SEO for personal injury lawyers) is still king in personal injury lawyer digital marketing, which is why personal injury lawyer SEO is so popular. Personal injury lawyer SEO is what moves your personal injury law firm to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for personal injury lawyers alone can generate the majority of your personal injury lawyer leads (but we still recommend reading the rest of these personal injury marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let a SEO for personal injury attorneys expert get you up and running.
5. Get More Personal Injury Lawyer Leads Through Facebook + Instagram Advertising
Still wondering how to get more personal injury lawyer leads? Personal injury lawyer advertising on Facebook and Instagram can be a cost-effective method for personal injury lawyer marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal personal injury clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your personal injury law firm. If people see your logo and your ads all over the place, they’re more likely to remember you when they need personal injury services in the future. If you’ve been wanting to try social media advertising for your personal injury law firm, this is one personal injury marketing idea worth trying.
6. How to Get Personal Injury Lawyer Leads Through Strategic Alliances
Another smart way to generate personal injury lawyer leads is to partner up with businesses and employer groups in your area. Creating a partnership means they’ll recommend you to their clients or employees and provide a steady stream of personal injury lawyer leads.
7. Content Marketing = Personal Injury Attorney Marketing
Creating content for your ideal clients is a great way to get more personal injury lawyer leads. Consider writing blog posts and articles that you can post on your personal injury law firm’s website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- How to File Personal injury in Your State
- Injury Claim Process
- Settle or Go to Court?
As you write these articles, plug your personal injury services. Suggest that readers use a personal injury lawyer they can trust to do the job correctly and win their case.
8. Email Marketing = Personal Injury Attorney Marketing, Too!
Email marketing is one of the oldest forms of personal injury lawyer digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your personal injury law firm, you’ll make (on average) a $40 return on your investment.
Because most personal injury lawyers overlook the benefits of email marketing, it’s a great option for generating personal injury lawyer leads your personal injury law firm. For instance, personal injury lawyers that stay in touch with their ideal clients via email generate 50% more sales-ready personal injury lawyer leads and spend 33% less money on making sales.
Use this tactic in addition to personal injury lawyer SEO and professional personal injury lawyer website design to maximize your ROI.
9. Get Personal Injury Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with people who might need (or have customers who might need) your personal injury services—they’re likely to send more personal injury lawyer leads your way!
10. Reputation Management Affects Your Personal Injury Law Firm
Did you know 85% of people search online to find local personal injury lawyers? (If your personal injury lawyer SEO is on point, they’ll find you!) Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your personal injury services. Give them plenty of business cards to pass around.
Online, list your personal injury law firm on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more personal injury lawyer leads.
11. Ad Retargeting Is a Fresh Personal Injury Lawyer Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your personal injury law firm.
Retargeting is a great way to keep your personal injury law firm and personal injury lawyer website in front of potential clients who have already shown interest by visiting your website. This is one lawyer marketing idea well worth trying, especially if you’re already getting good traffic to your personal injury lawyer website. Throw in some personal injury lawyer SEO services for an extra boost!
12. Make Your Personal Injury Attorney Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your lawyer marketing needs a unique selling point. That could be your level of service, your experience in your specialty, your competitive prices, your reputation, your case record, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your personal injury lawyer marketing and personal injury lawyer advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating personal injury lawyer leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your personal injury law firm? Maybe your origin story or how you got started? Use it!
13. Use Google’s Local Service Ads to Get More Personal Injury Lawyer Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for personal injury services, at least 7 of them will click one of those ads and turn into a personal injury lead.
How much more money would you make per month with 7 more personal injury lawyer leads?
14. Increase Referrals to Get More Personal Injury Lawyer Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your personal injury law firm, and give them a discount in return. Since people are far more likely to use a personal injury lawyer that a friend recommends to them, this is one attorney marketing idea you shouldn’t pass up.
15. Create Helpful YouTube Videos About Personal Injury Cases
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful personal injury videos. The videos can document your day-to-day activities, explain how to select a competent lawyer (you), or explain personal injury terms. These videos will build your credibility as a personal injury lawyer and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your personal injury lawyer website so they can learn more.
16. Use LinkedIn to Attract Personal Injury Lawyer Leads
LinkedIn is more than a great place to establish yourself as a personal injury expert and lawyer—it’s a great place to generate personal injury lawyer leads, too. How? Do a search for businesses or industries that commonly need (or work with customers who need) the type of personal injury services you offer.
17. Send Out Press Releases About Your Personal Injury Law Firm
Press releases are a great way to share new and exciting developments about your personal injury law firm. Are you offering a new personal injury service? How about a discount for repeat clients or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating personal injury lawyer leads.
18. Don’t Pay for Personal Injury Lawyer Leads If You Don’t Need To
We’ve talked about using lead generation services before, and all of them should be treated with caution. While they might deliver a lot of leads to your personal injury law firm, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your personal injury lawyer’s website that will turn into paying clients. All too often, lead generation services just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
19. Sign Up With Townsquare Interactive to Maximize Your Personal Injury Lawyer Marketing Budget
Professional personal injury lawyer website design isn’t the only element of an effective personal injury lawyer marketing campaign, but it is the most important. One of the best things you can do for your personal injury law firm is to make sure your website has everything it needs to continuously generate personal injury lawyer leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for personal injury attorneys and reputation monitoring, can strengthen your lawyer marketing campaign and help you to generate more personal injury lawyer leads.
The team at Townsquare Interactive specializes in creating personal injury lawyer websites and marketing campaigns that generate personal injury lawyer leads across the country. All of our personal injury lawyer website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your personal injury lawyer marketing campaign to the next level.
Click the button below to learn more about our personal injury lawyer marketing packages and jumpstart your personal injury lawyer website.