Small business owners in Owensboro, Kentucky know the success of their business depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how you can grow your Owensboro business with digital marketing, keep reading!

Wondering if you should work with a digital marketing company or internet design service? (You should!)

Curious about adding website design and local SEO services to your digital marketing strategy? (They’re helpful tools!)

Been wanting to try out social media marketing? (Go for it!)

Let’s get into our three digital marketing must-haves for bringing more leads and customers to your Owensboro business! But first, let’s take a look at how many customers you could be reaching and how many competitors are out there.

How Many Customers Could You Be Reaching in Owensboro, KY?

Here’s a fun fact: Almost 82% of Owensboro, KY’s 60k population has access to the internet at home. That translates to a huge audience of nearly 49,000 potential customers you could be reaching with digital marketing right now. But if you haven’t invested in professional web design, local SEO services or social media marketing for your business, those potential customers might never see your business—or even know it exists. After all, there are more than 4,000 other small businesses registered in Owensboro, so there’s a ton of competition out there. You need to stand out to get noticed, and these three digital marketing must-haves can help you do just that!

1. Professional Website Design and Local SEO Services

If you don’t yet have a business website, one of the best things you can do for your Owensboro, KY business is to get in touch with a digital marketing company or internet design service and invest in professional website design and local SEO services. These two things are the foundation of any good digital marketing campaign and make all the difference in bringing in new leads and customers.

A website acts as your business’s online storefront—it’s the cornerstone of your online marketing presence and gives potential customers a place to:

  • Learn more about you and your business
  • Read about the products or services you provide
  • See your service area or store location
  • Get in touch with you and convert into a customer

Without a website, good website design and local SEO services, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll likely go to one of your competitors, instead.

2. Social Media Marketing

Most people are on social media these days, so chances are that the majority of your ideal customers are active on Facebook, Instagram, Twitter, Snapchat or all four. So why not deliver your ads to them on a platform they’re familiar with and invested in? A digital marketing company or internet design service can help you put together an effective social media marketing strategy.

Social media marketing is a great way to target your ideal customers and put your message directly on their feeds where they’re most likely to see and interact with it. Social media marketing also allows you to interact with new and existing customers via your business page, where you can answer questions, respond to reviews, and post about upcoming sales or new products.

Finally, staying active on social media is a great way to boost your local SEO rankings and start showing up at the top of search results. If you haven’t added social media marketing to your digital marketing to-do list, yet, it might just be the boost your Owensboro, KY business needs to stand out from the crowd.

3. Work with a digital marketing company that knows Owensboro.

Any digital marketing company or internet design service you work with should be familiar with your local Owensboro market. Consumer habits and market trends as they relate to website design, local SEO services, social media marketing and more tend to vary from city to city and state to state, so finding digital marketing services that work for Owensboro will be invaluable to your business. That experience will allow them to:

  • Recommend products and services that fit your business’s long-term online marketing goals.
  • Apply digital marketing services that will appeal to your local audience.
  • Suggest improvements to your digital marketing services to help you get more leads.
  • Create a personalized marketing campaign, including professional web design, local SEO services and social media marketing.

Townsquare Interactive is a digital marketing company and internet design service with years of experience working with Owensboro businesses. We’ve helped thousands of small business owners break into the digital marketing space and find success with website design, local SEO services and social media marketing. We can help you, too! Click the below to get more information about our digital marketing services.