As the 2022 calendar year is quickly drawing to a close, now is the perfect time to try some new massage therapy marketing ideas for your massage therapy business. If you’ve been wondering how to get more massage therapy leads, we’ve got a ton of things you can try—and it all begins with your massage therapy website design.

It’s important to try a variety of things when it comes to massage therapy marketing. Why? Because every massage therapy needs massage therapy leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new massage therapy leads, it becomes impossible to experience massage therapy growth.

But, if you create a system that attracts new customers and delivers new massage therapy leads to your business like clockwork, that’s a recipe for:

  • More high-paying massage therapy appointments
  • Increased revenue for you and your crew
  • A dependable way to deliver massage therapy growth

We know why massage therapy providers need to generate massage therapy leads, but how can you do it affordably and efficiently? The answer is: good massage therapy marketing with good massage therapy website design. If you’ve ever wondered how to get more massage therapy leads, follow the steps below—and consider working with a massage therapy marketing agency to experience massage therapy growth!

1. Get More Massage Therapy Leads Through Your Website

If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

  • Learn more about your massage therapy business
  • Read about the massage therapy services you provide
  • See your service area
  • Get in touch with you about massage therapy appointments
  • Become quality massage therapy leads for your business

Without a massage therapy website and professional massage therapy website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.

Without a website, your business might as well not exist at all. A massage therapy marketing agency can help you get set up.

2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)

A good PPC and SEM campaign is one of the top massage therapy marketing ideas that’s been proven time and again to generate quality massage therapy leads and deliver massage therapy growth. So, if you’ve been wondering how to get more massage therapy leads, give this a shot!

While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in massage therapy leads.

Still on the fence? Check out these stats:

  • For every $1 spent in Google Ads, businesses make an average of $2.
  • About 41% of clicks on a search results page go to one of the top 3 paid ads.
  • More than 85% of people use the internet to find local massage therapists.
  • Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.

Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality massage therapy leads. A massage therapy marketing agency can also set you up with a professional massage therapy website design and share other massage therapy marketing ideas.

3. Always Use Local SEO to Generate Massage Therapy Leads

Search engine optimization (SEO for massage therapists) is still king in the digital space for massage therapy marketing, which is why massage therapy SEO is so popular. Massage therapy SEO is what moves your business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, massage therapy SEO alone can generate the majority of your massage therapy leads (but we still recommend reading the rest of these massage therapy marketing ideas)!

A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.

It’s always a good idea to work with a massage therapy marketing agency and let an expert in massage therapy SEO get you up and running.

4. Use Google’s Local Service Ads to Get More Massage Therapy Leads

Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for massage therapists, at least 7 of them will click one of those ads and turn into a massage therapy lead.

How much more money would you make per month with 7 more massage therapy appointments? For an extra boost, consider investing in massage therapy digital marketing, then use massage therapy SEO and a professional massage therapy website design to hook your potential customers.

5. Get More Massage Therapy Leads Through Facebook + Instagram

Still wondering how to get more massage therapy leads? Massage therapy marketing on Facebook and Instagram can be a cost-effective method for massage therapy marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.

You can target your ideal massage therapy customers by their location and other pages they’ve liked—such as your competitors’ pages.

Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a massage therapist in the future. If you’ve been wanting to try massage therapy marketing on social media, this is definitely one of the massage therapy marketing ideas worth trying.

Paired with massage therapy SEO and professional massage therapy website design, this is a powerful way to facilitate massage therapy growth. A massage therapy marketing agency can get you set up.

6. Ad Retargeting Is a Fresh Massage Therapy Marketing Idea

Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help generate massage therapy growth.

Retargeting is a great way to keep your massage therapy business and massage therapy website in front of potential customers who have already shown interest by visiting your website. This is one massage therapy marketing idea well worth trying, especially if you’re already getting good traffic to your massage therapy website. Throw in some SEO for massage therapists for an extra visibility boost!

7. Create a Massage Therapy Facebook Group

Having a dedicated Facebook business page for your massage therapy business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into massage therapy leads and help deliver massage therapy growth.

8. Content Marketing = Massage Therapy Advertising

Creating content for your ideal customers is a great way to get more massage therapy leads. Consider writing blog posts and articles that you can post on your massage therapy website, and make it easy for your audience to share that content on social media.

Here are some topic ideas:

  • 10 Health Benefits of Massages
  • Tips for Managing Stress
  • How To Get The Most Out Of Your Massage

As you write these articles, plug your massage therapy services. Suggest that readers visit a massage therapist they can trust to do the job correctly the first time, and—if you’re affiliated with any particular brands—talk them up!

9. Create Helpful YouTube Videos About Massage Therapy Services

YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful massage therapy videos. The videos can document your day-to-day activities, product reviews or various health and wellness routines. These videos will build your credibility as a massage therapist and make it easier for viewers to see that you know what you’re doing and build trust.

In the video description, include your contact information and a link to your massage therapy website so they can learn more.

10. Email Marketing = Massage Therapy Advertising, Too!

Email marketing is one of the oldest forms of massage therapy marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your massage therapy business, you’ll make (on average) a $40 return on your investment.

Because most massage therapy businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready massage therapy leads and spend 33% less money on making sales.

11. How to Get More Massage Therapy Leads at Trade Shows

Attending trade shows should be high on your list of massage therapy marketing ideas. They not only provide plenty of solutions for how to get more massage therapy leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.

To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.

Finally, make sure you’re collecting information from visitors and following up to help generate massage therapy growth.

12. Get Massage Therapy Marketing Ideas From Your Chamber of Commerce

If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with other medical practices —they’re likely to send more massage therapy leads your way!

13. Reputation Management Affects Your Massage Therapy Business

Did you know 85% of people search online to find local massage therapists? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you deliver on your promises?

Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your massage therapy services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.

Online, list your massage therapy business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more massage therapy leads.

14. Make Your Massage Therapy Advertising Stand Out With a Unique Selling Point

If you want to stand out from your local competitors, your massage therapy marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your massage therapy marketing!

If you’re not sure where to start, take a look at how your competitors are generating massage therapy leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:

  • Eco-friendliness
  • Specialized services
  • Guarantees
  • Level of service

Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!

15. Co-Market With a Relevant Business

Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a complementary medical service provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help with massage therapy growth since you’re both working to generate new massage therapy leads.

16. Send Out Direct Mailers to Get More Massage Therapy Leads

Here’s another massage therapy marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for massage therapy leads from other sources to determine if this is a viable solution for you.

17. Canvass the Area to Generate Massage Therapy Leads

Canvassing an area to generate massage therapy leads might seem like an old-school marketing tactic, but it can still be effective in massage therapy advertising. After all, consumers are more likely to work with you when they can put a face to your business.

Follow these tips for the best results:

  • Always be polite and courteous, even if you don’t get the reaction you want.
  • Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
  • Have a script ready, so you’re better prepared.
  • Follow up with potential customers after getting their info.

When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s new massage therapy leads!

18. Increase Referrals to Get More Massage Therapy Leads

Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your massage therapy business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the massage therapy marketing ideas you shouldn’t pass up.

19. Take Pictures of Your Work

A picture can say a thousand words, so make sure you’re taking photos to document your various products and services in action. It’s a great way to show the quality of your work, and it gives you great content to post on your massage therapy website and social media.

20. Don’t Pay for Massage Therapy Leads If You Don’t Need To

We’ve talked about using HomeAdvisorAngiThumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your massage therapy business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your massage therapy website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.

A better alternative for generating massage therapy growth is using massage therapy digital marketing. Combined, SEO for massage therapists and professional massage therapy website design can increase your online visibility and win you more massage therapy leads.

Sign Up With Townsquare Interactive to Maximize Your Massage Therapy Marketing Budget

Website design isn’t the only element of an effective massage therapy marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate massage therapy leads using the steps above.

Adding other elements to your marketing campaign, such as SEO for massage therapists and reputation monitoring, can strengthen your massage therapy marketing campaign and help you to generate more massage therapy leads.

The team at Townsquare Interactive specializes in creating massage therapy marketing campaigns and massage therapy website designs that generate massage therapy leads across the country. All of our massage therapy website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your massage therapy marketing campaign to the next level.

Click the button below to learn more about our massage therapy marketing strategies and how to grow your massage therapy business.

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