Generating more leads and bringing in new jobs and customers for your business in Lafayette, LA means you need to get a lot of eyes on your business while making the most of your digital marketing budget. But how can you do that in the most effective and affordable way possible?

Should you work with a digital marketing agency? (Not a bad idea!)

Should you get more leads from a lead generation company? (Too expensive with questionable quality.)

Is it a good idea to DIY your website and analyze local SEO competition? (Definitely—if you have knowledge of website design and SEO.)

You have a lot of options to consider, so keep reading to learn what will work best for your Lafayette business and get you ahead of your competition.

Did you know that 84% of Lafayette’s population has access to the internet at home? That’s an audience of more than 106,000 potential customers you could be reaching and marketing to online. But if you don’t have a website (or if your website is outdated, poorly designed or too short), they might never see your business—or even know it exists. After all, there are over 17,000 businesses registered in Lafayette, so you need to stand out to get noticed by your ideal customers!

Here’s how to turn that local internet audience into leads, jobs and customers for your Lafayette, LA business.

Step 1: What does your current digital marketing look like?

Updating your digital marketing strategy to help your Lafayette business get more leads means you first need to take a look at your current digital marketing strategy. For example, how many of these boxes can you check off for your business?

  • Do you have a Google My Business listing?
  • Do you have a separate Facebook business page?
  • Do you have an existing business website?
  • If you do, would describe the website design as sleek and professional?
  • Do you use SEO keywords in your site’s content?
  • Have you analyzed local SEO competition?
  • Have you created and updated online directory listings?
  • Do you have any paid ads on Google, Facebook or Instagram?
  • Do you answer reviews on Google and other review sites?

Checking off any of these things means you’re already off to a good start, but don’t worry if you only have a couple—or none! It’s never too late to update your digital marketing strategy and get more leads for your Lafayette business. A good digital marketing agency can help you analyze local SEO competition and create a more effective strategy.

Step 2: Invest in professional website design and analyze local SEO competition.

Website design and SEO make up the foundation of any strong digital marketing campaign—ask any local SEO company or digital marketing agency.

Why? Your website is often new customers’ first impression of your business, so it needs to look professional, be easy to navigate and work well on mobile. The popularity of smartphones means most visitors will be scrolling your website on the go, so don’t make the mistake of designing a website that only displays currently on a computer screen.

SEO, or search engine optimization, is what gets you found on Google and other search engines when potential customers search for the products or services you provide. To get started, an SEO analyst will analyze local SEO competition, your industry and how often the people in and around Lafayette are searching for it. They look at the keywords Lafayette residents enter into Google, and then they create a list of those keywords and incorporate them into the content on your website.

When your ideal Lafayette, LA customers search for you on Google, your website will be one of the first results, and they’ll be just a click away from becoming a customer. It’s the simplest way to get more leads without wasting money on a lead generation company

The Big Secret: Choose a digital marketing partner who’s familiar with Lafayette, LA businesses.

Choosing to work with experts who live in the digital marketing world will always be a good business move, but make sure you choose a digital marketing agency that routinely represents businesses in Lafayette, LA. Consumer habits and market trends tend to vary from city to city and state to state, so a digital marketing agency familiar with Lafayette will be able to:

  • Recommend specific products that fit your business’s overarching goals.
  • Brainstorm digital marketing ideas that will appeal to your local Lafayette audience.
  • Suggest improvements to your digital marketing campaign to help you get more leads.
  • Create a personalized marketing campaign, including professional website design and SEO.

Townsquare Interactive Knows Lafayette, LA Businesses

The team at Townsquare Interactive knows Lafayette businesses need to stay competitive to get more leads and be successful—however you define it. That’s why we give each of our clients a dedicated digital marketing specialist who handles the specifics of their campaigns and makes digital marketing simple. Think of them as the team captain organizing collaboration between your personal:

  • SEO analyst
  • Content writer
  • Web designer
  • Social media producer
  • Quality assurance specialist and more!