With more and more people going online and turning to search engines for help finding the home remodeling services they need, digital marketing for remodeling companies has never been more important.

Every home remodeling contractor and home remodeling company depends on leads to survive—no matter where your business is located or how long you’ve been completing home remodeling jobs for your community. Without a dependable way to generate home remodeling leads, your business won’t survive for long.

However, if you implement a digital marketing strategy that attracts new customers and regularly generates home remodeling leads for you, that’s a good way to:

  • Get more high-paying home remodeling jobs
  • Increase revenue for you and your crew
  • Grow your home remodeling business

We know why lead generation for home remodeling contractors is important, but how can you do it affordably and without taking up too much of your time? The answer is digital marketing for home remodeling contractors. If you’ve ever wondered how to get more home remodeling leads, follow the steps below to turn your business into a home remodeling lead generation machine.

5 Essential Marketing Tips for Home Remodeling Companies

1. Get More Home Remodeling Leads With Home Remodeling Website Design

If you haven’t invested in home remodeling website design, yet, one of the best things you can do for your business is to create a website. A website acts as your home remodeling business’s online storefront—it’s an essential part of a strong online presence and gives your potential home remodeling customers a place to:

  • Learn more about your home remodeling company
  • Read about the home remodeling services you provide
  • See your service area
  • Get in touch with you about potential home remodeling jobs

Without a website and home remodeling website design, how are your ideal customers going to find your business on Google? How will they know where to contact you? They won’t, and they’ll likely use one of your competitors, instead.

Without professional home remodeling website design, your business might as well not exist at all. The solution? Digital marketing for remodeling companies. Home remodeling website design makes up the foundation of most home remodeling marketing strategies, so don’t let your competitors get out ahead of you. Invest in home remodeling website design and start generating more home remodeling leads and home remodeling jobs. Townsquare Interactive can help!

2. Send Direct Mailers to Get More Home Remodeling Leads

Here’s another home remodeling advertising idea that’s stood the test of time: direct mailers. Compared to most email inboxes, old-school mailboxes are seeing a lot less action, which means your letter or postcard with your remodeling ads is much more likely to be seen and read by your target customers.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for home remodeling leads from other sources to determine if this is a viable solution for you.

3. Canvass an Area to Generate Home Remodeling Leads

Canvassing an area to generate home remodeling leads might seem like an old-school marketing tactic, but consumers are more likely to work with a business when they can put a face to the name. If you want to give canvassing a shot, follow these four simple tips for the best results:

  • Always be polite and courteous, even if you don’t get a positive reaction.
  • Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
  • Have a script ready, so you’re better prepared.
  • Follow up with potential customers after getting their info.

Also, make sure you have plenty of business cards to hand out! Even better if they’re fridge magnets—they’re much less likely to get thrown out.

4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM) to Get More Home Remodeling Leads

A good PPC and SEM campaign is one home remodeling advertising idea that’s been proven time and again to generate quality home remodeling leads.

While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial home remodeling leads.

Still on the fence about PPC and SEM? Check out these stats:

  • For every $1 spent in Google Ads to post your remodeling ads, you could make an average of $2.
  • About 41% of clicks on a search results page go to one of the top 3 paid remodeling ads.
  • More than 85% of people use the internet to find local home remodeling companies.
  • Visitors who come to your website via PPC or SEM are 50% more likely to convert into customers.

Sounds good, right? And with PPC, you only pay for the clicks your remodeling ads get, making it a great option for home remodeling companies that are marketing on a budget.

5. Get More Home Remodeling Leads Through Facebook + Instagram Advertising

Still wondering how to get more home remodeling leads for your business? Home remodeling advertising on Facebook and Instagram can be a cost-effective method, provided you put the right home remodeling marketing strategy in place and know how to navigate the ad builders on these platforms. Social media marketing is often included in digital marketing for remodeling companies.

You can target your ideal home remodeling customers by their location and other pages they’ve liked—including your competitors’ pages.

Displaying remodeling ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your remodeling ads all over the place, they’re more likely to remember you when they need home remodeling services in the future.

6. Use Local SEO Services as Lead Generation for Home Remodeling Contractors

Search engine optimization (SEO) is still king in the digital marketing space. It’s what will move your home remodeling business to the top of page 1 on Google and keep it there. If your campaign is robust enough, home remodeling SEO alone can generate the majority of your home remodeling leads (but we still recommend reading the rest of these home remodeling advertising ideas)!

A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing. If you’re worried about doing it correctly, it’s always a good idea to let an expert in home remodeling SEO get you up and running.

7. How to Get Home Remodeling Leads Through Strategic Alliances

Another smart technique for generating home remodeling leads is to partner up with the suppliers in your area. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of home remodeling leads. It also means you’ll recommend your advertising partner to ensure the alliance is mutually beneficial. Overall, this is a home remodeling marketing strategy worth trying.

8. Content Marketing = Great Digital Marketing for Home Remodeling Companies

Creating content for your ideal home remodeling customers is a great way to get more home remodeling leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on their social media.

Here are some topic ideas:

  • Check Out These Satisfying Home Remodeling Before-and-After Shots
  • These Home Remodeling Trends Are Here to Stay
  • When Is the Best Time to Hire a Home Remodeling Company?

Have another content idea? Write it down and turn it into an article to boost your home remodeling advertising efforts, then post it on your home remodeling website!

9. How to Generate Home Remodeling Leads at Trade Shows

Attending trade shows should be high on your list of home remodeling advertising ideas. They not only provide plenty of solutions for lead generation for home remodeling contractors, but also let you observe your competition, create new business partnerships, find inspiration for new remodeling ads and boost brand awareness among potential customers.

To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests or something else.

Finally, make sure you’re collecting information from visitors and following up to make the sale. Don’t forget to pass out business cards!

10. Email Marketing Is Good Lead Generation for Home Remodeling Contractors

Email marketing is one of the oldest forms of digital marketing for remodeling companies, and there’s a reason it’s stuck around for so long: it works. For every dollar you spend on email marketing, you’ll make (on average) a $40 return on your investment.

Because most home remodeling contractors overlook the benefits of email marketing, it’s a great home remodeling marketing strategy for your business. For instance, businesses that stay in touch with their ideal customers via email, regularly sending them remodeling ads, generate 50% more sales-ready home remodeling leads and spend 33% less money on making those sales. Not bad!

11. Get Home Remodeling Advertising Ideas From Your Chamber of Commerce

If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers and store owners—they’re likely to send more home remodeling leads your way and might even need your services themselves!

12. Comprehensive Digital Marketing for Home Remodeling Companies Includes Reputation Monitoring

Did you know 85% of people search online to find local home remodeling businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your home remodeling jobs? Were your prices fair? Did you show up on time and do what you said you were going to do?

Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need home remodeling services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.

Online, list your home remodeling business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll bring in home remodeling leads—and it’s a great way to boost your home remodeling SEO.

13. Give Telemarketing a Chance to Generate Home Remodeling Leads

Though telemarketing was once a good channel for lead generation for home remodeling contractors, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers. While this is a viable home remodeling marketing strategy, weigh the cost and benefits before committing. You might come to the conclusion that it’s more beneficial to invest in home remodeling website design or home remodeling SEO.

14. Use Ad Retargeting for Home Remodeling Advertising

Have you ever searched for a product online and then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your business, too.

When a potential customer visits your home remodeling website and leaves without taking an action (like filling out a form or calling you), retargeting gives you another chance to convert them into a paying customer. They’ll see your remodeling ads as they browse the web and be reminded of your business and the services you provide. If they click the remodeling ad, they’ll be brought back to your website, where they have a second chance to turn into a customer. It helps if you’ve invested in professional home remodeling website design, too!

Whether you want more residential or commercial home remodeling leads—or both!—retargeting is a great way to keep your home remodeling business in front of potential customers who have already shown interest by visiting your home remodeling website design.

15. A Unique Selling Point Can Help You Get Home Remodeling Leads

If you want to stand out from your competitors, your home remodeling business needs a unique selling point (or USP). That could be your level of service, your experience in the home remodeling industry, your competitive prices, your reputation, your stellar employees, your workmanship guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your home remodeling marketing materials!

If you’re not sure where to start, take a look at how your competitors are generating home remodeling leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve. Here are some ideas to get you started:

  • Eco-friendliness
  • Specialized services
  • Guarantees
  • Level of service

Does something else set you apart from your competitors? Use it in your home remodeling ads!

16. Google’s Local Service Ads Mean Leads for Home Remodeling Contractors

Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. They’re different from home remodeling SEO services, though home remodeling SEO can move you near the top of page one of Google, too!

These remodeling ads get about 13.8% of clicks—that means if 50 people in your area search for home remodeling services, at least 7 of them will click one of those remodeling ads and turn into a home remodeling lead. How much more money would you make per month with 7 more home remodeling jobs?

17. Make Helpful YouTube Videos About Home Remodeling Projects

YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful home remodeling videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate the different facets of home remodeling potential customers might not think about. These videos will build your credibility as a home remodeling expert and make it easier for viewers to see that you know what you’re doing and build trust.

In the video description, include your contact information and a link to your home remodeling website so they can learn more and contact you!

18. Co-Market With a Relevant Business

Co-marketing means you’re teaming up with another small business to share lead generation opportunities. For example, you might want to partner up with a construction company or property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more opportunities for lead generation for home remodeling contractors.

19. Increase Referrals to Get More Home Remodeling Leads

Referrals are a great way to capitalize on word-of-mouth home remodeling advertising. Offer your existing customers an incentive to refer their friends, families and neighbors to your home remodeling business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one home remodeling marketing strategy you shouldn’t pass up.

20. Create a Home Remodeling Facebook Group

Having a dedicated Facebook business page for your home remodeling business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience.

21. Take Pictures of Completed Home Remodeling Jobs

A picture can say a thousand words, so make sure you’re taking before-and-after photos of every home remodeling job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your home remodeling website and social media. It’s basically free home remodeling advertising.

22. Hunt for Home Remodeling Leads on Craigslist

Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a home remodeling project. Take a quick scroll through the classifieds and see if anyone is looking for a home remodeling contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for home remodeling services on Craigslist are ready to work with you and pay for your services right away.

23. Use LinkedIn to Attract Commercial Home Remodeling Leads

LinkedIn is more than a great place to establish yourself as a home remodeling expert and home remodeling business owner—it’s a great place to generate home remodeling leads. How? Do a search for local businesses and property managers you can connect with and talk about the home remodeling services you provide. Even if they don’t want to recommend your services to their customers, they might need their business remodeled.

24. Send Out Press Releases About Your Home Remodeling Business

Press releases are a great way to share new and exciting developments about your home remodeling business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating home remodeling leads.

25. Don’t Pay for Home Remodeling Leads if You Don’t Need To

We’ve talked about using Home Advisor and Angi for leads before and concluded that both should be used with caution. While they might deliver a lot of home remodeling leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality home remodeling leads that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angie’s List just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.

Consider investing in digital marketing for home remodeling companies (including home remodeling website design and home remodeling SEO) instead of wasting money on bad leads.

Sign Up With Townsquare Interactive to Maximize Your Home Remodeling Marketing Budget

Home remodeling website design isn’t the only element of an effective home remodeling marketing strategy, but it is the most important. One of the best things you can do for your business is to make sure your home remodeling website design has everything it needs to continuously generate home remodeling leads using the steps above.

Adding other elements to your marketing campaign, such as search engine optimization (home remodeling SEO) and reputation monitoring, can strengthen your home remodeling marketing strategy and help to bring in even more home remodeling leads.

The team at Townsquare Interactive specializes in creating home remodeling marketing strategies that generate home remodeling leads for businesses across the country. All of our home remodeling website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your home remodeling marketing strategy to the next level.

Click the button below and fill out the form to learn more about our home remodeling marketing packages and jumpstart your home remodeling website design.