If you’re a small business owner in Billings, Montana, your success depends on how effectively you use your advertising and marketing budget. But what’s the best way to do that?

Should you work with a local digital marketing company, ad agency or website company? (Yes!)

Should you analyze your SEO and website design competition? (Absolutely.)

Is it a good idea to DIY your website design? (It’s not.)

You have a lot of options to consider when it comes to digital marketing for your business—some better than others—so strap in and keep reading to get a jump on your competition.

Did you know that 85% of Billings’ 110k population has internet access? That’s a large audience of nearly 93,000 potential customers you could be reaching online right now. But if you haven’t invested in professional web design, SEO or social media marketing for your business, they might never see your business—or even know it exists. After all, there are more than 11,000 other businesses registered in Missoula, so there’s a ton of competition out there. You need to stand out to get noticed, and your business’s web design and SEO can help you do just that!

Here’s how digital marketing can turn that local internet audience into online leads, jobs and sales for your Billings, MT business.

First Method: Invest in professional website design.

Without a website, you’re failing to reach a huge online audience and leaving potential customers who hear about you through word-of-mouth out in the cold. They need a place to learn more about your business, the services or products you offer and how to contact you. If you do have a website but you don’t provide that important information, you might as well not have a website at all.

More than 85% of consumers in Billings turn to online search engines when they need the products or services you provide. That means they’re heading to Google and clicking on one of the top results for their search. Without a website, your business isn’t going to get that click.

Second Method: Bank on a good SEO strategy.

Another must-do for your website is to invest in a strong SEO strategy. SEO, or search engine optimization, is the practice of using keywords relevant to your industry and location in Billings in the content on your site to get it noticed by Google. The better your SEO strategy, the happier Google will be. And the happier Google is, the higher you’re likely to show up on page one of Billings-based search results. That means more clicks to your website and more customers.

You could try doing all of this yourself and cross your fingers that it works, or you could work with a digital marketing company, advertising agency or website company with the technology and experience to get it done right the first time.

Third Method: Work with a digital marketing company that knows Billings.

Choosing to team up with experts at a digital marketing company, advertising agency or website company will always be a good business move, but make sure you choose one that has experience working with businesses in Billings. Consumer habits and market trends tend to vary from city to city and state to state, so finding someone who understands those habits and trends in Billings will be a huge benefit. They’ll be able to:

  • Recommend products that fit your business’s unique needs.
  • Brainstorm marketing and advertising ideas that will appeal to your local Billings audience.
  • Suggest changes and improvements to your digital marketing campaign to increase online leads.
  • Create personalized marketing materials, including professional website design.

Townsquare Interactive Knows Billings, MT Businesses

The team at Townsquare Interactive knows Billings businesses need to stay competitive to get leads online and grow successfully. That’s why we give each of our clients a dedicated digital marketing specialist who handles the specifics of their campaigns. Think of them as the team captain organizing collaboration between:

  • SEO analysts
  • Content writers
  • Web designers
  • Social media producers
  • Quality assurance specialists and more!

If you want to learn more about how we can help your Billings business stay ahead of your competition, reach out to Townsquare Interactive.