Bankruptcy Marketing: Top 19 Marketing Ideas to Get More Bankruptcy Lawyer Leads
It’s a new year! That means it’s the perfect time to try some new bankruptcy marketing ideas. If you’ve been wondering where to get bankruptcy lawyer leads, we’ve got a ton of things you can try—and it all begins with your bankruptcy lawyer website design.
It’s important to try a variety of things when it comes to bankruptcy attorney marketing. Why? Because every bankruptcy lawyer needs bankruptcy lawyer leads to survive—no matter your location, specialty or how long you’ve been serving your community. Without a good flow of new bankruptcy lawyer leads, bringing in new clients and making money become impossible.
But, if you create a system that attracts new clients and delivers new bankruptcy lawyer leads to your law firm like clockwork, that’s a recipe for:
- More high-paying bankruptcy cases
- Increased revenue for you and your partners
- Growth of your bankruptcy law firm
We know why bankruptcy lawyers need to generate bankruptcy lawyer leads, but how can you do it affordably and efficiently? The answer is: professional bankruptcy lawyer website design and SEO for bankruptcy lawyers. If you’ve ever wondered how to get bankruptcy lawyer leads or where to get bankruptcy lawyer leads, follow the steps below to turn your law firm into a bankruptcy lawyer lead generation machine.
1. Get More Bankruptcy Lawyer Leads With Professional Bankruptcy Lawyer Website Design
If you don’t yet have a website (or if it isn’t a professional bankruptcy lawyer website design), one of the best things you can do for your bankruptcy law firm is to create one. A bankruptcy lawyer website acts as your bankruptcy law firm’s online office—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your bankruptcy practice
- Read about the bankruptcy services you provide
- See your service area
- Get in touch with you about bankruptcy services
- Become a quality bankruptcy lead for your law firm
Without a good bankruptcy lawyer website design, how are your potential clients going to find your bankruptcy law firm on Google? How will they know where to contact you? They won’t.
Without a website, your bankruptcy law firm might as well not exist at all.
2. Send Out Direct Mailers to Get More Bankruptcy Lawyer Leads
Here’s another bankruptcy marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for bankruptcy lawyer leads from other sources to determine if this is a viable solution for you.
Added to professional bankruptcy lawyer website design and bankruptcy lawyer SEO, direct mail advertising could be a viable method of generating bankruptcy lawyer leads.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one bankruptcy attorney marketing idea that’s been proven time and again to generate quality bankruptcy lawyer leads. So, if you’ve been wondering how to get bankruptcy lawyer leads or where to get bankruptcy lawyer leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in all kinds of bankruptcy lawyer leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, bankruptcy lawyers make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local bankruptcy lawyers.
- Visitors who come to your website via PPC or SEM are 50% more likely to become a client.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with bankruptcy lawyer lead generation. We can also set you up with bankruptcy lawyer website design and share other ideas for bankruptcy attorney marketing.
4. Always Use Bankruptcy Lawyer SEO for Bankruptcy Lawyer Lead Generation
Search engine optimization (SEO for bankruptcy lawyers) is still king in digital marketing for bankruptcy lawyers, which is why bankruptcy lawyer SEO is so popular. Bankruptcy lawyer SEO is what moves your bankruptcy law firm to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for bankruptcy lawyers alone can generate the majority of your bankruptcy lawyer leads (but we still recommend reading the rest of these bankruptcy attorney marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to let a SEO for bankruptcy attorneys expert get you up and running.
5. Get More Bankruptcy Lawyer Leads Through Facebook + Instagram Advertising
Still wondering how to get more bankruptcy lawyer leads? Bankruptcy lawyer advertising on Facebook and Instagram can be a cost-effective method for bankruptcy lawyer marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal bankruptcy clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your bankruptcy law firm. If people see your logo and your ads all over the place, they’re more likely to remember you when they need bankruptcy services in the future. If you’ve been wanting to try social media advertising for your bankruptcy law firm, this is one bankruptcy marketing idea worth trying.
6. How to Get Bankruptcy Lawyer Leads Through Strategic Alliances
Another smart way to generate bankruptcy lawyer leads is to partner up with banks, businesses and investment groups in your area. Creating a partnership means they’ll recommend you to their clients and provide a steady stream of bankruptcy lawyer leads.
7. Content Marketing = Bankruptcy Attorney Marketing
Creating content for your ideal clients is a great way to get more bankruptcy lawyer leads. Consider writing blog posts and articles that you can post on your bankruptcy law firm’s website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- How to File Bankruptcy in Your State
- How Much Does Bankruptcy Cost?
- Is Bankruptcy the Right Option for You?
As you write these articles, plug your bankruptcy services. Suggest that readers use a bankruptcy lawyer they can trust to do the job correctly and win their case.
8. Email Marketing = Bankruptcy Attorney Marketing, Too!
Email marketing is one of the oldest forms of digital marketing for bankruptcy lawyers, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your bankruptcy lawyer, you’ll make (on average) a $40 return on your investment.
Because most bankruptcy lawyers overlook the benefits of email marketing, it’s a great option for generating bankruptcy lawyer leads your bankruptcy law firm. For instance, bankruptcy lawyers that stay in touch with their ideal clients via email generate 50% more sales-ready bankruptcy lawyer leads and spend 33% less money on making sales.
Use this tactic in addition to bankruptcy lawyer SEO and professional bankruptcy lawyer website design to maximize your ROI.
9. Get Bankruptcy Lawyer Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with people who might need (or have customers who might need) your bankruptcy services—they’re likely to send more bankruptcy lawyer leads your way!
10. Reputation Management Affects Your Bankruptcy Law Firm
Did you know 85% of people search online to find local bankruptcy lawyers? (If your bankruptcy lawyer SEO is on point, they’ll find you!) Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your bankruptcy services. Give them plenty of business cards to pass around.
Online, list your bankruptcy law firm on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more bankruptcy lawyer leads.
11. Ad Retargeting Is a Fresh Bankruptcy Lawyer Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your bankruptcy law firm.
Retargeting is a great way to keep your bankruptcy law firm and bankruptcy lawyer website in front of potential clients who have already shown interest by visiting your website. This is one lawyer marketing idea well worth trying, especially if you’re already getting good traffic to your bankruptcy lawyer website. Throw in some bankruptcy lawyer SEO services for an extra boost!
12. Make Your Bankruptcy Attorney Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your lawyer marketing needs a unique selling point. That could be your level of service, your experience in your specialty, your competitive prices, your reputation, your case record, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your bankruptcy lawyer marketing and bankruptcy lawyer advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating bankruptcy lawyer leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your bankruptcy law firm? Maybe your origin story or how you got started? Use it!
13. Use Google’s Local Service Ads to Get More Bankruptcy Lawyer Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for bankruptcy services, at least 7 of them will click one of those ads and turn into a bankruptcy lead.
How much more money would you make per month with 7 more bankruptcy lawyer leads?
14. Increase Referrals to Get More Bankruptcy Lawyer Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your bankruptcy law firm, and give them a discount in return. Since people are far more likely to use a bankruptcy lawyer that a friend recommends to them, this is one attorney marketing idea you shouldn’t pass up.
15. Create Helpful YouTube Videos About Bankruptcy Cases
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful bankruptcy videos. The videos can document your day-to-day activities, explain how to select a competent lawyer (you), or explain bankruptcy terms. These videos will build your credibility as a bankruptcy lawyer and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your bankruptcy lawyer website so they can learn more.
16. Use LinkedIn to Attract Commercial Bankruptcy Lawyer Leads
LinkedIn is more than a great place to establish yourself as a bankruptcy expert and lawyer—it’s a great place to generate bankruptcy lawyer leads, too. How? Do a search for businesses that commonly need (or work with customers who need) the type of bankruptcy services you offer.
17. Send Out Press Releases About Your Bankruptcy Law Firm
Press releases are a great way to share new and exciting developments about your bankruptcy law firm. Are you offering a new bankruptcy service? How about a discount for repeat clients or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating bankruptcy lawyer leads.
18. Don’t Pay for Bankruptcy Lawyer Leads If You Don’t Need To
We’ve talked about using lead generation services before, and all of them should be treated with caution. While they might deliver a lot of leads to your bankruptcy law firm, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your bankruptcy lawyer’s website that will turn into paying clients. All too often, lead generation services just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
19. Sign Up With Townsquare Interactive to Maximize Your Bankruptcy Lawyer Marketing Budget
Professional bankruptcy lawyer website design isn’t the only element of an effective bankruptcy lawyer marketing campaign, but it is the most important. One of the best things you can do for your bankruptcy law firm is to make sure your website has everything it needs to continuously generate bankruptcy lawyer leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for bankruptcy attorneys and reputation monitoring, can strengthen your lawyer marketing campaign and help you to generate more bankruptcy lawyer leads.
The team at Townsquare Interactive specializes in creating bankruptcy lawyer websites and marketing campaigns that generate bankruptcy lawyer leads across the country. All of our bankruptcy lawyer website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your bankruptcy lawyer marketing campaign to the next level.
Click the button below to learn more about our bankruptcy lawyer marketing packages and jumpstart your bankruptcy lawyer website.