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Changes to the [CLUB NAME]

Dear [CLUB NAME] member,

We want to let you know about some exciting changes and improvements coming to [BRAND]’s [CLUB NAME].

We’ve received a great deal of feedback from members who have asked for faster and easier ways to get access to the amazing prizes and VIP experiences regularly available to [CLUB NAME] members.

In response, we will be discontinuing the points system as part of the [CLUB NAME]. Beginning April 15th, the [CLUB NAME] will no longer require points to enter sweepstakes or receive benefits. Instead, they will be available to all VIP Members equally. In the months ahead, we will also be introducing many more exclusive perks that come with simply being a [CLUB NAME] member, including special events, contests, coupons, giveaways, ticket presales and much more.

As of today, there are no longer opportunities to get new points, and on April 15th all [CLUB NAME] points will expire. However, we have a number of fantastic giveaways running through April 15th that are available only to [CLUB NAME] members who have earned points as a thank you for your loyalty. Here are some of the exclusive opportunities to use the remainder of your points:

[IMPORTANT: EDIT THE FOLLOWING LINKS IN HTML TO ADD EACH SITE’S URL]

We appreciate your help in making the [CLUB NAME] experience as great as possible — it will become even better than ever, we promise — and thank you for being a loyal listener of [BRAND].

Sincerely,
The [BRAND] Team

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