Contact Us

Taco Bell Puts Big Mac to Shame By Selling 100 Million Doritos Locos Tacos in Under Three Months

Taco Bell

Taco Bell’s Doritos Locos Tacos, made with a nacho cheese-flavored Doritos shell, have been a hit. A huge hit.

In fact, more than 100 million of them were gobbled up in the first 10 weeks after they were introduced, making them the most successful product launch in Taco Bell’s 50-year history.

In touting that 100 million number, Taco Bell pointed out McDonald’s didn’t sell its 100 millionth burger until 1958 — 18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc opened the first McDonald’s franchise.

The Doritos Locos Taco was reportedly born when Greg Creed, the President and CEO of Taco Bell Corp., asked his research team to create the “industry’s next big thing.” When they came up with the DLT, as it’s called by fans, Creed knew they’d struck gold.

“It was an idea so simple and brilliant … a flavor pairing just waiting to happen,” he said, adding that more flavored Doritos shells, including a Cool Ranch version, are on the way.


It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TSM Interactive quickly by connecting your Facebook account. It's just as secure and no password to remember!