Pop vixen Rihanna is the new face of Emporio Armani Underwear, a title that used to belong to actress Megan Fox.

The label made the announcement last week. It's already shot pictures of the singer for the new campaign. The photos will be available for your viewing pleasure in September.

So what will being the face of Emporio Armani Underwear mean for the 'S&M' singer? Lots of free clothes. Part of the deal of means having to wear the label's clothing for red carpet appearances.

It's a tough life to live, people.

Other celebrities who have modeled Armani underwear include David and Victoria Beckham, Cristiano Ronaldo and Megan Fox.

[NYMag.com]