Election 2012 — President Obama Has the Support of Smartphone Users
Many national polls show President Obama and his Republican challenger, Mitt Romney, essentially tied in the upcoming race for the White House. But according to a new survey, there's at least one segment of the population Obama has mostly locked up: smartphone users.
After Harris Interactive polled almost 800 iPhone and Android users, the group found that about half were planning to vote to keep the president in office for a second term, while less than a third said they'd cast their ballot for Romney.
Breaking down those numbers further, 56 percent of smartphone owners with at least a college degree said they’re voting for Obama, with about a third of that group favoring his GOP challenger. Among smartphone owners with a household income of at least $75,000, half are Obama supporters and about a third are Romney fans.
In fact, the only group with which Romney held an advantage was retirees. Those older smartphone users favored Romney by a margin of 57 percent to Obama's 34 percent.
All of these numbers weren't just tallied up for fun -- they could provide real insights about effective mobile advertising and engagement, with Krishna Subramanian, CMO of mobile marketing firm Velti, saying, “The smartphone market is becoming a whole new demographic that candidates must take into consideration."