Contact Us

Do You Change the Channel When You See a Political Ad? — Survey of the Day

Attack ad

According to most estimates, the 2012 presidential election will be the most expensive ever held. Much of that money goes to TV ads, which will air increasingly as we get closer to November.

Do they really make a difference?

According to a new survey of 1,000 adults from the marketing communications agency MGH, much of this money will be wasted. That’s because 32 percent of the poll’s respondents say they immediately change the channel when a political ad airs. If you also consider the folks who hit the clicker when they realize the ad is a negative one, that number climbs to 47 percent.

The survey also found that younger voters were more likely to change the channel or hit mute when a political ad plays than older voters are.

[PR Newswire]

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for TSM Interactive quickly by connecting your Facebook account. It's just as secure and no password to remember!